Intelligence      Strategy      Innovation

Market Development  | Sales Automation  | Channel Development | Sales


 We are a boutique business development practice. We have worked alongside eBay, Holden, Google, Contact Energy and Telstra but also work with innovative small business start ups like Workforce Guardian, Building Dashboard(Lucid Design) and Greentrac (EventZero).

Energy Efficiency
and technology that makes it easier and affordable to become sustainable is important to us. We work with a number of clean-tech companies and would love to hear from you if you have an existing product or service that needs to get to market, or are busy working on a new innovative concept

We are fans of Dr. Robert Cialdini and Richard H Thaler and understand that behavioural science & psychology of persuasion play a pivotal role in becoming more sustainable. Key to landslide change in resource consumption behaviour is making resource consumption visible and social.

Contact us for more information about  Greentrac, Building Dashboard and Google Apps Sustainability Dashboards.





Methodology
is important when taking new products to market. We embrace the brainmates Product Experience Management methodology. Product and engagement that delivers high value does not happen by accident but rather by design. Only when a product experience is deliberately managed does it become repeatable, predictable, measurable and capable of being optimised and improved.

Agile
development allows you to launch, experiment, relaunch, 
test, measure, tweak, re-tweak, evolve, relaunch, like never before
. You can experiment with small-step n
ew client or partner concepts and test them
 out vs. big bang and big budget initiatives.

We Love Data
because it helps us make informed decisions and understand target audiences better. We are also passionate about how new technologies are taking down barriers and are changing the sales landscape and human behaviour in general. Making select sales data social can give you a competitive edge.



Visualising Data + Collaboration
are 
essential aspects
 of business development and building a business. The old concept of being territorial and hording information will hold your business back. We are fans of the Google Apps infrastructure. They call it cloud computing. All you need to know that it is 
very cost effective
fast,
  
it easily scales
 from 5 to 5000 users, allows you
collaborate
 on critical business information in a common shared space.  Available online, or on your computer, 
always available
 and 
always backed up
. Because the Google Apps platform is open and collaborative as part of its genetic make up - you can integrate Google Apps with other business applications like Salesforce, NetSuite or Zoho. 

Contact us to talk about Google Apps solutions, how it can be leveraged to give your business a competitive edge and streamline your processes.









Webinar Based Sales 
expertise is what we can share with you to give your Inside Sales team an edge. We have conducted more than 700 webinar based sales presentations.

Video Sales Portals with re-purposed recorded webinar content makes for a powerful education tool and some of the content can be made social and used to educate & persuade your salesforce and your prospective customers. 










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